Blood
Posted Jun 05 in Uncategorized tagged Uncategorized
Here is an interesting approach to get people more involved – it was a very small campaign developed by Naked to support World Blood Donor Day
Here is an interesting approach to get people more involved – it was a very small campaign developed by Naked to support World Blood Donor Day
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Bod
Jun 5th, 2009Lovely idea that tackles the main reason are put off. Wish I'd done it.
Anonymous
Jun 6th, 2009funny.
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