FBi Asked Richard at www.askrichard.com.au
Seen this campaign – http://www.askrichard.com.au/? It’s a campaign developed by Naked to help save fbi, a station close to Naked’s heart. The camaign asks you to ask Sir Richard Branson for $1,000,000.00 to save FBi radio station. The ways Richard has been asked are numerous and bazaar – well worth checking out.
This morning Richard Branson called in to fbi from Necker to announce his support (check it on fbi website http://www.fbi.org.au/ . Basically, his affiliated companies are donating loads of free stuff for fbi to raffle. No mill, but we’re happy. He was particularly enamoured with one young lady who apparently swam to Necker to tell him about the competition! So it’s over to you. The campaign has already been successful, with a good level of support and donations – but they still need more. Please head to the http://www.askrichard.com.au/ website and support them.
We wanted a campaign that would not only stand out, but one that motivated the creative spirit that exists in fbi’s audience. The campaign allowed people to get involved with the station beyond just opening their wallets. To see more visit
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Anonymous
Jun 18th, 2009Nice work. Like the campaign? Nice to see fbi doing a branson on branson
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