Thoughts on These Ads?
Posted Aug 11 in Uncategorized tagged Uncategorized
I really like these ads. I imagine young guys would like them, read them, and potentially even take in the message. What do you think?
I really like these ads. I imagine young guys would like them, read them, and potentially even take in the message. What do you think?
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
takoz0r
Aug 11th, 2009amazing! being a sydneysider and not really used to trams everywhere, i can't count the number of times i was almost killed in melbourne because i was paying attention to my phone.
perhaps a similar strategy for use in adshell bus shelters in crowded parts of sydney cbd? those bus mirrors have almost struck my head off too.
not too much luck with public transport…
eskimon
Aug 12th, 2009I especially like the way they're situated on the back of the shelter, to maximise visibility to the people waiting at the tram stop.
Laura
Aug 12th, 2009I really like these ads too… A fresh take on the 'road safety' type message…
The tone of the underlying message for me feels like there's someone out there whose 'got your back' so to speak…offering some simple advice that you may not have even acknowledged as a potential hazard, but now forms part your psyche, whether consciously or non-consciously. It feels less ‘authoritative’ than other ads of this nature.
I like how the creative uses the look and feel more of ‘road signs’ than advertising material to communicate the message. Are we perhaps more responsive to messages behind the meaning of ‘road signs’ as opposed to gory ‘real life’ depictions of the nasties that could potentially happen on the road?
Zac Martin
Aug 12th, 2009As a "young guy" I can't say it does much for me… particularly the headline.
But I'm uber cautious around trams and what not anyway.
Anonymous
Aug 12th, 2009The "BE ALERT" warning reminds me of the crime alert signs in South Africa. Same colours too
Fritz Bachen
Aug 12th, 2009@takozor the world is a dangerous place
@eskimon nice pick up. Not sure if they are on the other side!
@Laura Agree, and nicely articulated. Feels paternal yet caring (no shock value)
@Zac fair enough
@anon why do you make comments annonomously?
Gabriel Grossman
Aug 25th, 2009A certain Richmond footballer should also take precautions around trams.
Trackbacks and Pingbacks
Leave a Comment