What Marketers Want – In Their Own Words
Posted Aug 19 in Uncategorized tagged Booz and Company, Naked Communications
The attached is an article as it appeared in The Australian on August 3, 2009. Naked Communications and Booz & Company have jointly conducted research looking into the pressures faced by marketers, and how they are responding. This article summarises the findings of the qualitative stage of the study.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Carolin Dahlman The Love Coach
Aug 24th, 2009Hi, Is the report to find somewhere? What date are you showing it in Melbourne?
Thanks
Carolin
love branding
Fritz Bachen
Aug 25th, 2009Hi Carolin, Thanks for your interest. We are publishing a paper on the results shortly.
Marketing Guy
Sep 26th, 2009Really interesting initiative. I've always been intersted to know if marketers are better if they are creative, good managers, or highly organised???
Trackbacks and Pingbacks
Leave a Comment