Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Anonymous
Aug 26th, 2009Hahaha! That's brilliant isn't it Fritz?
I wonder if it's a marketing campaign what exactly (service, product) they're generating attention for?
Also, check out The Age online today (http://www.theage.com.au/national/health-experts-slam-sex-companys-tactics-20090825-ey4r.html). An interesting article on AMI – I'm going to blog about it later today in class.
Laura
Aug 26th, 2009Love it! So simple yet so amusing!
Nice of the owner of this one to think of others who must surely be experiencing the same frustrations felt when you just need a bit of paper and there's none in sight! haha
Reminds me of the 'Craig from Windsor' posters we had here in Melbourne some months ago. Again, clever and amusing and drew a lot of local and international attention! (Even if the concept did turn out to be a copy of a New York street artist…still great though!)
Google 'Craig from Windsor' if you haven't seen them…good for a giggle!
Fritz Bachen
Sep 26th, 2009@Anon and @laura – sorry its taken a while to respond. Glad you like it. The Brown Man – I like your blog!
ivv
Oct 8th, 2009Must be a global thing — here's another one: http://szymon.tumblr.com/post/59326687
Fritz Bachen
Oct 12th, 2009Hi Ivv, there is no such thing as original thought!
Trackbacks and Pingbacks
Leave a Comment