Some News on Naked and FBI Radio

Posted Dec 05 in Work tagged ask richard, BandT, emotional connection, FBi, social media

• Specialist Agency of the Year, and
• Media Campaign of the Year for FBi radio

The campaign was called ‘Ask Richard’ had a $0.00 media budget, and was driven primarily through social media. So to all of you who promote social media campaigns like ‘Ask Richard’ thank you for the part you played. You’ve helped raise over $680,000.00 and kept the community based station on air. It was also a nice example of not worrying so much about building an ‘emotional connection‘, but rather just getting people out there doing something. Congrats also to all the other winners on the night.

Postscript Jan ’10: The Ask Richard campaign for FBI Radio is a finalist in 4 AIMIA awards including best use of social media.

A bit of a post post script March 3: We won at the AIMIAS!

• We won best Marketing campaign,
• best Public service campaign,
• best integrated campaign,
• and the big one Peoples Choice – voted by the public. Thanks to all involved.

Some more news the campaign has also won:

• Highly Commended at the World Festival of Media in Spain
• A Gold Clio for Strategic Communications in New York
• A ‘In Book’ for D&AD
• 3 Finalist Nominations for the Effectiveness Awards

Comments

1. Anonymous

   Dec 5th, 2009

   Nice work. What exactly is Naked a specialist in?

   

2. xlpharmacy

   Dec 14th, 2011

   There is a few helpful ideas! Perhaps I will bring to mind seeking to accomplish this myself. Respectfully

   

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About Me

Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.

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