2009
Bad Spelling and Grammar
Posted Jul 31 in Uncategorized tagged Uncategorized by Fritz BachenThis morning I received the following comment on a post: Hi Fritz,I am an avid reader of your blog and love everything you write on branding. However, in virtually all your posts you mix up ‘to’ and ‘too’ which detracts from the quality of your writing. 1) should be ‘too’ big 2) should be ‘too’ [...]
Read more...Why Bogans Kyle and Jackie O Should Be Off The Air
Posted Jul 29 in Uncategorized tagged Bogan, Kyle and Jackie O by Fritz BachenEveryone has a right to freedom of speech. However, society would be nicer if those who had the loudest voices did not represent everything base, banal, pathetic and sad about humanity. Kyle and Jackie O are harmful. Kyle is a misogynist and Jackie O has such a high need for approval she’ll go along with [...]
Read more...A Drink with Chuck Porter
Posted Jul 28 in Uncategorized tagged Chuck Porter, Crispin Porter + Bogusky by Fritz BachenIn the world of advertising there are unfortunately, not a lot of people to admire. I don’t like most of the advertising I’m exposed to (does anyone?). However some of the stuff Crispin Porter + Bogusky have done is the exception. Their work for Microsoft, Burger King and others has been interesting, playful, cool, and [...]
Read more...How Advertisers Treat Women
Posted Jul 21 in Uncategorized tagged sexist advertising by Fritz BachenThis is the funniest / saddest commentary I’ve seen on advertising for quite a while. It was sent to me this morning. The clip speaks volumes.
Read more...How to Spot a Fake Psychologist
Posted Jul 21 in Uncategorized tagged fake psychologist by Fritz BachenThere was an article in The Age this morning about a guy pretending to be a psychologist. He is now facing 357 charges. Within the world of marketing there are a number of people who refer to themselves as psychologists who are not actually registered. If seeing a psychologist find out if a) they are [...]
Read more...Why Good Advertising Must Begin To Embrace The Dark Side
Posted Jul 18 in Uncategorized tagged emotional advertising, happy, positive psychology, Sadvertising by Fritz BachenThere has been a new study released that shows that ads depicting positive emotion are no more effective than those depicting negative emotions (I could only find the release). That is. please question why you keep showing smiley, happy, cheesy Prozac propped housewives serving up dinner (or KFC) to the family of four in your [...]
Read more...Why We Like To Pay More for Beer, Art and Prostitutes
Posted Jun 30 in Uncategorized tagged price placebo, Psychology Today, Stella Artois by Fritz BachenAn interesting article in Psychology Today asks ‘Is a $5,000.00 prostitute worth it? The answer – quite possibly. The article goes on to talk about price-placebo effect. In a nutshell the more we pay, the better we think it’s going to be, and the more effectively we expect it to deliver. This could be why [...]
Read more...New York Post’s Take on Johnny Depp’s Cool Factor
Posted Jun 28 in Press tagged cool, Johnny Depp by Fritz BachenThe New York Post has written a comprehensive piece on Johnny Depp, how cool he is, and how cool you can be. The article features some of our learnings on cool. It is obviously written to partly promote his new feature film – and bless the Post for doing their bit to promote it. If [...]
Read more...Forensic Shopping: My Experience Getting Treatment for Erectile Dysfunction at Australian Medical Institute (AMI)
Posted Jun 17 in Work tagged AMI, Australian Medical Institute, emotional advertising by Fritz BachenYou may have heard of Australian Medical Institute (AMI), with the infamous ‘Longer lasting sex’ ads. They’ve also been the subject of a series of reports from Fairfax papers to do with their ‘patented’ technology, and disputes as to the effectiveness of their treatments. Intrigued, and with my manhood in tact under the guise of [...]
Read more...Beer Advertising: Everything Old is New Again
Posted Jun 15 in Opinion tagged Beer, Carlton Draught, Tooheys Extra Dry, VB, XXX Gold by Fritz BachenSomething interesting is happening in the world of beer advertising in Australia. It is acting as microcosm of the communications landscape. There are two schools of thought battling it out for supremacy, and the old guard appears to be making a comeback. Creating Culture: Take a brand, understand your consumer and build an entertaining form [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
