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2009

Message to Brand: Stop Trying to Be My Friend and Just Leave Me Alone

I’ve noticed a lot of social media twits talking about brands needing to treat people ‘like a friend’. Unfairly, I’ve picked one here as an example. Why is this concept so silly? My friends are by and large human. By being human they offer me certain things a tube of toothpaste just can’t It’s socially [...]

The Best Psychology Books To Read

Often I get asked what books people should read if they are interested in psychology. I’m writing this post so that I can refer such requests to a single post – this one. As a bit of background you enter psychology through a BA(Arts) or a BSC(Psych), complete a 4th year, and then do either [...]

Young Mums Love Online Social Networks

Recently in the press was an article explaining that Women rule the blogosphere. The blogs mentioned were not about women, as the article suggested but mothers, in particular ‘new mothers’. The article postulated that it was because there was lots for them to share, lots of new experiences, and they are natural communicators. Mia Freedman’s [...]

Boris The Rooster: North Melbourne Players Need Help

I love AFL, but must comment on the ‘Boris The Rooster’ affair. Some players from North Melbourne football club posted a video on YouTube of a toy rooster wining and dining a ‘woman’ chicken, having sex with it, violently beating the woman chicken up, killing the woman, and then having sex with the now dead [...]

Social Media is Antisocial Media

Last week a number of NSW Corrective Services Officers received disciplinary letters from The Department of Corrective Services (my (thankfully) former employer) for forming a Facebook group that opposed the privatisation of Australia’s prisons (making money off people in detention is barbaric and dangerous – but that is for another post). The officers at the [...]

Adnews Comment – Bright Picture, Dark Negative

Here’s my comments in this weeks Adnews. Hope you have a magnifying glass.

Star Signs Predict Purchasing Behaviour?

Star (or sun) signs have been proven to correlate with certain personality attributes. It pains me to say this as I would like to right the whole star sign industry off, and what I am talking about it a long way off people being able to predict their future by reading the back page of [...]

Russel Brand: Brand Failures Build Brand’s Brand

I saw Russell Brand perform last night. Talented, intelligent, controversial, cute and likeable – all belie his real talents. That is to build his own brand through a series of failures. The 90 minute gig largely consisted BBC radio show after a controversy involving him Brand having sex with a young lady and then leaving [...]

Nerd Humour

Thought this was quite funny. It’s from an interesting blog with great links called Geary Behavioural Economics Blog

Are You Marketing Savvy or Saturated?

Younger people (say 13 to 25ish) are not necessarily a marketing savvy segment, but they are marketing saturated. They have grown up in an environment where brands have infiltrated many aspects of their lives, and image is everything. They have never experienced a time when brands were largely constrained to TV and the shop shelf. [...]

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