2009

TV Advertising Can Make TV Viewing More Enjoyable

Posted Feb 28 in Uncategorized tagged , , by

New research has found that TV advertising actually makes TV viewing more enjoyable… but only for TV shows that people were not finding all that enjoyable to watch! Although this seems obvious, the implications are quite interesting, and should (but probably wont!) lead to more interesting media planning practices. Instead of interrupting the TV shows [...]

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The Psychogical Profile of Online Social Networkers

Posted Feb 20 in Uncategorized tagged , , , by

No offence, but in the online social networking space, I’ve found many people to be quite (ironically) anti-social (back to this later). This week there was a pretty average news article put out by the BBC titled ‘Online networking harms health’. Nothing new here – same old stuff about people who use computers loose social [...]

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Lara Bingle’s Comfy Shoes

Posted Feb 03 in Uncategorized tagged , , by

Lara Bingle is engaged to the Australian cricket team’s Vice Captain, Michael Clarke. She’s well known for her fashion, car (Aston Martin), previous boyfriends, and being the ‘star’ of the very ugly ‘Where the bloody hell are you?’ Australian Tourism campaign. However, it’s her latest comment I find most interesting. She was at the ‘Allan [...]

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Posted Feb 01 in Uncategorized tagged by

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Bipartisan Brand Management

Posted Jan 22 in Uncategorized tagged , , , by

The most significant and magnificent story of the week has been the inauguration of Barak Obama as the President of the USA (Sheppard Fairy for the image). One of the elements that makes him remarkable is his bipartisan approach to politics. He has loudly embraced his traditional foe, and also announced a cabinet with (heaven [...]

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The Issues With Social Media

Posted Jan 20 in Uncategorized tagged by

Recently, we engaged people in a campaign through social media. Out of this has come loads of PR, loads of views, and loads of debate. There are a few points I want to make: 1. Don’t believe everything people say: Every focus group I’ve been to starts with ‘I don’t watch much TV’ and ‘Ads [...]

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Complications During It’s Anal Phase?

Posted Jan 16 in Uncategorized tagged by

America is the most grandiose experiment the world has seen , but , I am afraid , it is not going to be a success. Sigmund Freud

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How To Be Happy – and How Brands Can Help!

Posted Jan 13 in Uncategorized tagged , , , , by

There are a lot of chatter around at the moment about happiness, and in particular the role marketing plays in it. Some marketers are completely deluded, including my old mate Faris Yacob and Jane McGonigal who refers to herself as a Happiness Engineer. There argument is that marketing done right can make people happy. Encouraging [...]

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Humour in Advertising is Not Funny

Posted Jan 09 in Uncategorized tagged , , , by

It’s crap. There have been no studies that link humour in ads to effectiveness. It is the unexpected, and not humour that is more strongly linked to effectiveness according to Dave Munger in Cognitive Daily. He goes on to say that this is only true when the unexpected moment is strongly linked to(or casued by) [...]

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Hot Cross Buns For Christmas

Posted Jan 05 in Uncategorized tagged , , by

I’ve never been a big fan of the ‘look how early the Christmas / Easter decorations are coming out this year’ conversation, and it’s not something I thought I would ever post about. That was until I was shopping in a supermarket on January 5th 2009 and saw Easter Eggs and Hot Cross Buns from [...]

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