Mr Whippy Driven Out of Cottesloe!?!
I’ve begun 2010 in my hometown of Perth, only to hear some very concerning news – Mr Whippy is being driven out of the Town of Cottesloe (my local beach). You see Mr Whippy is what the Cottesloe Town Council describe as a ‘Street Trader’ and there will be absolutely no street trading in Cottesloe. The council has put it’s foot down.
Rudely, Mr Whippy occasionally enters Cottesloe from neighbouring Nedlands and Mosman Park, and in the Cottesloe councillors own words “we are onto him”. Mr Whippy cannot and will not to lure kids with Green Sleeves and ice-cream in Cottesloe. The council also mentioned annoyances such as volume levels and disturbing the peace.
Is Mr Whippy just another victim of a town hell bent on regulating everything. This feels like a council drunk on its own power. To the people on the Cottesloe town council relax. ‘Colour and community’ is what you should be striving for not ‘order and control’.
If there are any progressive community minded people living in Cottesloe you only need between 100 and 200 votes to get elected onto the council – and perhaps one day Mr Whippy will again be able to roam free.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Anonymous
Jan 9th, 2010Not sure what this has to do with consumer psychology – but I think this is terrible. A world without Whippy vans – the mind boggles.
Bowan
Jan 11th, 2010Maybe the council believes Mr Whippy is implementing some Operant Conditioning on the Kiddies. Subconsciously drawing them away from more important things like doing back flips off the pile-on into the water. Another area of local contention (so exciting in cott :-/) .
jemster
Jan 11th, 2010Being politicians they probably thought that 'Mr Whippy' was a night-time trader offering S&M services to … ummm…. local politicians.
Fritz Bachen
Jan 23rd, 2010Jemster the marvels of Australia are all here you you. Mr Whippy by name whippy by nature.
Fritz Bachen
Jan 23rd, 2010Jemster the marvels of Australia are all here you you. Mr Whippy by name whippy by nature.
Anonymous
May 22nd, 2010I agree, Mr Whippy is sadly missed & should be allowed to meander freely through council borders. Let children & parents rejoice in the yum Mr Whippy icecream once again!
Anonymous
Aug 3rd, 2010Doesn't this council remember being a Kid What Don't they have more important things to organize like fixing the roads so Mr Whippy wont spill his precious cargo.
Anonymous
Jun 6th, 2011They are doing the right thing, saving our children from addictive substances like ice cream. Mr. Whippy is one of the major pushers. I hope they realise there are other, just as dangerously addictive products, like chocolate, sherbet lemons, and let's not forget water. Hardly anybody can get through a day without out drinking it in some form, we are so badly addicted.
My only worry now is that this council might not recognise sarcasm and take this seriously.
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Oct 10th, 2011Thanks so much for the article, quite effective information.
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Dec 14th, 2011Subconsciously drawing them away from more important things like doing back flips off the pile-on into the water. They are doing the right thing, saving our children from addictive substances like ice cream. Mr. Whippy is one of the major pushers.
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