Sexual Fantasies: Rape and Other Unmentionable Things
Above is a pretty gross ad, below is a rational as to why it may work!
In a very mainstream psychology magazine Psychology Today, I cam across an interesting article, Why Do Women Have Erotic Rape Fantasies? It represents the findings of a meta-study on female sexual fantasies and concludes that loads of them are about being raped. Many years ago I remember talking to a female friend at a party and the conversation of sexual fantasies came up. She disclosed that her most recurring sexual fantasy involved being tied up and raped by the captain of a Boing 747 as she was being flown to London!? Why did she (and apparently around 50% of all woman) have a rape fantasy. According to the meta study, the Psychology Today article lists several reasons (in their words), including:
- Masochism – The idea that women desire suffering.
- Sexual Blame Avoidance – Women are socialized to not seek out sex lest they be considered tramps, but if they’re having sex against their will they can avoid guilt.
- Openness to Sexual Experience – In some ways this is the opposite of the last one. If you’re sexually open, you entertain a greater variety of fantasies.
- Desirability – Many women like to believe that they’re so attractive that men cannot resist the urge to overtake them.
- Male Rape Culture – Some have argued that women have been conditioned to buy into men’s fantasies of domination. But the prevalence of rape fantasies has not changed much in recent decades, even as gender roles have.
- Biological Predisposition to Surrender – In many mammalian species, the male must pursue and subdue the female in order to mate. Women may be programmed to surrender to the successful dominant male.
- Sympathetic Activation – The sympathetic nervous system becomes engaged in times of stress or danger, activating a fight or flight response marked by increased heart rate, respiration, pupil dilation, and genital arousal. Just like on a roller coaster, fear and excitement go hand in hand
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Ken
Feb 15th, 2010An important point from the article is "in most rape fantasies, the guy is a hunk, and the woman isn't terrified or disgusted". It is an unrealistic fantasy but maybe unrealistic fantasies are safer. Start fantasising about one of your work colleagues etc and it might end up become reality and later regretted.
Anonymous
Feb 15th, 2010i dont quite know what to say – interesting.
Anonymous
Feb 15th, 2010Ken nailed the issue (no pun intended).
And D&G are one of very (very) few brands that could play with the fantasy. Most other brands would be stepping into a shitstorm.
Kelly
Feb 16th, 2010The Rolling Stones used this type of imagery when promoting their Albulm "Black and Blue" in LA back in the seventies. Billboards showed a young woman tied to a chair with bruised thighs – it caused a massive stir.. but so did they. Also some recent research has been done that interestingly finds that more women than men displayed physical arousal when showed rape scenes on video – however the conclusion went on that it was more about being "desired" than being raped – and they went on to link the findings to female libidos dropping after marriage because women felt wanted and desired before marriage whereas after marriage they felt that the husband "had" to be with them.
Fritz Bachen
Feb 18th, 2010ken, love the point about good looking people in the fantacies. kelly, nearly all men get turned on by images of rape – loads of research to back this up.
Anonymous
May 11th, 2010This is exactly how I feel – and it may be wrong to call it a 'rape' fantasy. I also have rape fantasies but the reason is because I want to feel totally irresistable to a man, that the man can't control himself around me – it is that which is the turn on. I'd never thought about it like that before but that explains exactly how I feel. So maybe it's not strictly a 'rape' fantasy… its more about feeling extremely desired by a man.
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Sep 20th, 2010As you mentioned, there are a lot of different and valid reasons to explain this, nevertheless in my opinion the principal one is the masochism, due to the fact the majority of the women feel satisfaction when they are injured and touched strongly.
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Nov 28th, 2011I'd never thought about it like that before but that explains exactly how I feel. So maybe it's not strictly a 'rape' fantasy… its more about feeling extremely desired by a man.
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