Marketing, Advertising, Play
There has been a lot said recently about the powers of play, and how marketers can harness this philosophy. As we see it marketing is the art of getting people to do what you want them to do. Play is about people doing what they enjoy doing. The more marketing can be delivered through play then the more these two concentric circles overlap.
Here is the article appearing in The Australian on Naked Communications launching its new Play initiative headed by Naked Communications Japan Founder, Johnny Shaw (apologies for the editing – and obviously click on the photo to make it readable).
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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Dec 22nd, 2011It's easier to work like playing. It's very interesting and exciting!
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