It’s The Second Golden Age of TV.

Posted Jun 26 in Opinion tagged TV

The networks are making money, and everyone’s happy. New distribution streams means that more complex and better quality TV is being created (like The Wire). This also means various niches can be served better targeted entertainment as not everything has to be mass reach and mass ratings. If the networks have a strong understanding of their brand then various shows can target various segments – not all shows need to be as big as possible – making for more interesting programming.

Last week I saw Piers Morgan interview David Simon ( who wrote The Wire) and Aaron Sorkin (who wrote Facebook and West Wing) and they claim TV is now the highest form of art attracting the best artists and commanding the most money.

So is TV dead? Not even close. Is TV advertising dead? Not even close, but the format (30 second tvc) will change dramatically, quickly.

Comments

1. Zac Martin

   Jun 27th, 2011

   Do these niche channels live online or offline, or both?

   

2. Hiro

   Jun 27th, 2011

   Do you mean TV instead of RV on the article, right?

   

3. jim

   Jun 28th, 2011

   "The format (30 second tvc) will change dramatically, quickly."

   How is the format going to change?

   

4. Fritz Bachen

   Jun 28th, 2011

   Hi Zac – i think your question is redundent – doesn't matter. It's quickly becoming both?

   Hi Hiro – yep, changed. Ta

   Hi Jim,not sure. I think within programing (branded content) in all its form will play a greater role.

   

5. www.muebles-en-lugo.com

   Oct 7th, 2011

   Quite effective info, thanks so much for the post.

   

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About Me

Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.

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