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| Caption Added: Click to make big (but you should be able to read it anyway) |
Two key rules for social media are discussed in the article above originally printed in Adnews. It’s also the reason why everyone now refers to TARPS as BANANAS.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Tom
Oct 3rd, 2011Hi Fritz
Interesting take.
I read a book by Clay Shirky — Cognitive Surplus — and his explanation for the success of web 2.0 (e.g. wikipedia, youtube) is that they satisfy our needs for autonomy, competence and relatedness – in other words, Deci’s self-determination theory. These strike me as important if we’re trying to get people to engage with brands via social media. What do you reckon?
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