Fritz Bachen – The Consumer Psychologist

WHY PEOPLE BUY, WHAT THEY BUY

Marketing Hoaxes: Why I Love Them

Opinion



OK so this is my POV on Hoaxes.  It was printed in the last edition of Adnews. I also spoke about the topic on ABC radio with James O’Loghlin on Sunday night.  I asked listeners what they thought.  By and large they said they didn’t like them and it put them off the brands that did them. I’m not convinced.  


 You’ll have to click the image to read and hopefully it’s big enough.