Steal Banksy: Stealbanksy, Stay the night, Steal the art
Work
Here’s a campaign we’ve created for the Art Series Hotels that allows people to really express their dark side, and commit the perfect crime – all going to plan. The below is taken largely from teh press release. It’s fun, it gets people involved, and it’s highly talkable. it had a good first day today. Fingers crossed the campaign unfolds nicely.
Art has a history of theft and heist, a history that Melbourne has shared. In 1986, Picasso’s Weeping Woman was stolen fromMelbourne’s National Gallery Victoria and held for ransom. There have also been rumours of aBanksy being stolen in the streets of Melbourne.
Now Art SeriesHotels is offering the public the chance to steal a Banksy for themselves, No Ball Games. This work is just one of a handful of signed and authenticated Banksy’s available in Australia (valued at $15,000). From 15th December 2011 till15th January 2012,
Art Series Hotel guests will have the opportunityto try and steal it. If they succeed, it’s theirs to keep. If they get caught, back on the wall it goes.
Expert in streetart and editor of Invurt Magazine, Fletcher Andersen, said: “Banksy has helpedto place a global spotlight on the street art genre, transformed multiple urbanspaces and become a household name in the process. The chance to own oneof his works is a great opportunity, and more than worthy of a heist attempt.”
Will Deague, CEOof Art Series Hotels, said: “The Art Series Hotel Group is passionate aboutsupporting the arts in Melbourne and we’re very excited about the StealBanksyconcept.”
Post script: As you can see from the above video, Banksy number one got stolen, by two very clever thieves. See the full story at www.banksy.com.au, or on the Facebook site, or Mumbrella. Needless to say we have a spare and Pulp Fiction is up and ready to be stolen.
Twitter:@stealbanksy
Facebook:facebook.com/artserieshotels
Some good news. This campaign was accepted into ‘In Book’ at D&AD,won a silver and a bronze Clio at The Clio Awards, was a World Finalist at The New York Festivals, and a Finalist at the One Show Interactive. If you’re in advertising you’ll go ‘gee that’s pretty cool’. If not then you won’t give a shit.
