Kony2012: The worst and best of advertising
This is a discussion on Kony2012 on Ten Breakfast. More thoughts on this coming.
Click here to see Tim Costello and myself discuss on Ten’s Breakfast.
Here is a 20 minute podcast on Joseph Kony and Jason Russell. It’s a discussion I had on ‘Sunday Nights with James O’Loghlin’, on ABC Radio. It holds no punches, in short I think the ‘Invisible Children’ movement is advertising at its worst, making a crap product seem desirable. I think time will show Jason Russell to be more deluded cult leader, than saviour of the world.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
Comments
Andrew
Mar 13th, 2012Very interesting take on this issue from both Costello and yourself.
Shares some similarities with a piece the Juice Media boys from Melbourne posted yesterday about this topic ("Yes We Kony").
http://thejuicemedia.com/
as you discuss…especially interesting when you overlay motivation, ease and outcomes.
I think "Robert Forster" nailed the ideas around social media potential at the end.
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