2012 May
Review of Daniel Kahneman’s: Thinking Fast and Slow
Posted May 29 in Press tagged behavioural economics, book review, daniel Kahneman, fast and Slow, Thinking by Fritz BachenThis is a review I have completed in the International Journal of Advertising for Daniel Kahneman’s interesting book ‘Thinking, Fast and Slow’. If you are into Behavioural Economics you may want to read it. Unfortunately, I only have these photos – but if you click on them they should come up full size.
Read more...Which Warhol: The Follow up to ‘Steal Banksy’
Posted May 27 in Work tagged Andy Warhol, art series hotel, The Olsen, Which Warhol by Fritz BachenWe’ve recently embarked on the follow up to ‘Steal Banksy’. It’s a promotion involving the self-proclaimed ‘worlds greatest living art forger’ Tony Tetro. Briefly we’ve had Tony create 9 Andy Warhol replicas, each of which has been stamped 3 times on the back fake, fake, fake. The 9 are hung with one original Warhol. Guess [...]
Read more...The Footy Show ‘Doggies’ Disturbing
Posted May 17 in Opinion, Uncategorized tagged Doggies, The Footy Show by Fritz BachenI don’t really get into NRL, but occasionally I watch the NRL Footy Show (I’ve no idea why). Over the last few weeks I’ve seen something I find disturbing (no doubt others will think I am part of the nanny state). People are encouraged to do a ‘Doggies’ symbol, a show of support for the Bulldogs. [...]
Read more...The Big Five Benefits of Advertising
Posted May 05 in Opinion tagged Advertising, Banksy, benefits of advertising, perceived value, Rory Sutherland by Fritz BachenSo advertising gets a bad wrap. So you may not like your favourite TV show being interrupted by Rhonda’s holiday in Bali. Or that ‘Longer lasting sex’ billboard plastered up near the local primary school really annoys you. However, before you hate on all of us Please consider this big five benefits of advertising. i. [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
