Spikes Asia Success
So Naked Communications did well at Spikes Asia and Cannes Advertising Festival of Creativity this year. Here’s what we won at Spikes:
- Gold Spike, Media: Product/Service for ‘Share a coke’
- Gold Spike, Sales Promotion: Use of Media for ‘Share a coke’
- Silver Spike, Use of Media for ‘Steal Banksy’
- Silver Spike, Sales Promotion: Product/Service for ‘Steal Banksy’
- Bronze Spike, Integrated for ‘Share a coke’
Whilst at Cannes we won A Gold Lion for Steal Banksy, and 6 shortlists.
Here’s the Coke work we completed in collaboration with Coke’s other agencies.
…and the work we did for Art Series Hotels
This work also picked up 2 x Gold Effies, and 2 x Silver Effies at the Effies 2012. Nice one.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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