Fritz Bachen – The Consumer Psychologist

WHY PEOPLE BUY, WHAT THEY BUY

WARC Innovation Award for our Overstay Checkout

Work

Really pleased to announce that our latest work for the Art Series Hotel’s, the Overstay Checkout, won the global award for innovation given out by WARC each year. We get $10,000 and a trophy, but more than that (obviously) the recogntion that we have created the most innovative work in the advertising landscape for 2012 / 2013 is an amazing honour.  Thanks all.