Adam Ferrier – The Consumer Psychologist

WHY PEOPLE BUY, WHAT THEY BUY

Renault Clio Gets A Wet Willy

Work

I like these new ads we’ve done recently with Renault for the launch of Renault Clio.  There’s also an interactive component if you want to get involved and win one of these unseriously stylish cars.

The interesting part in making these ads was using the international assets, and adapting them in such a way that the Australian consumer wouldn’t find them OTT. Any guesses what the ‘local’ bit was?