Podcast with Tony Delroy on ABC
Here is a link to the podcast. Tim Burrows from Mumbrella joins Tim and I for a chat about the new generation of advertising.
This is how Tony Delroy’s website describes it:
Advertising today is smarter, more targeted and more scientific than ever before – and it’s continuing to evolve at a rapid pace. One estimate has predicted that the industry will experience the equivalent of the last 50 years of change over the next five years alone. So, what tricks are modern advertisers using to get your attention (and your money) and what’s likely to be deployed in the near future?
In this Nightlife Podcast Tony is turning his attention to the world of advertising in the digital era. He’s joined in the studio by Consumer Psychologist and Chief Strategy Officer at CumminsRoss, Fritz Bachen and the Editor in Chief of Mumbrella, Tim Burrows.
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
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