Adam Ferrier – The Consumer Psychologist

WHY PEOPLE BUY, WHAT THEY BUY

CGU and Small Business Star Max Cunningham

Work

This work was based off the insight that small business owners rarely take the time out needed to celebrate their own successes.  We worked with CGU to put a play on celebrating Oyster Farmer Max Cunningham’s business. We then invited max to the performance, unawares he (and his business and family) were the plays lead characters. Please watch below for something rather beautiful.