Create Your Own Ice Bucket Challenge
Work
You may have seen the massive success of the Ice Bucket Challenge, and what it has done for Motor Neuron Disease. It’s created a lot of interest and raised a lot of money. The campaign embraces a lot of the techniques we talk about in our book, ‘The Advertising Effect: How To Change Behaviour’ (you can buy a copy on the tab button on this site).
However, if you are an NGO or a not for profit in Australia and would like a free copy of the book please let me know and I’ll send you one. It’s not difficult to create campaigns such as this – it just takes a bit of focus and willingness to take a different approach.
For a free copy of the book please just email me: [email protected]
Tell me your name, your role, and the organisation you work at and I’ll send you a copy asap.
