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Fast Company: The Fight for the Fifth Screen
Posted Apr 24 in Press tagged Advertising, Fast company, media by adminThe article below is from Kit Eaton and lifted from Fast Company. It’s interesting. Smartwatches, AR goggles, and more: There’s a mighty scramble afoot for your last sliver of attention. Is the the start of ad-mageddon? Screens: can’t live without ‘em; can’t avoid ‘em. And surely where there are screens, there will be companies hocking [...]
Read more...Advertising Trends for 2012
Posted Jan 08 in advertising 2012, branded content, consumer completion, Gamification, geosocial, trends tagged by adminSo I’m a week or two late with my predictions, but these are the big advertising trends I see happening in 2012. I’ll be discussing these on ABC Radio tonight with James O’Loghlin. If you disagree then please let me know here, or call in tonight. The Context Advertisers are (slowly) coming around to the [...]
Read more...Hello world!
Posted Jan 04 in Uncategorized tagged Uncategorized by adminWelcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Read more...How Advertising Changes Behaviour: Ease versus Motivation
Posted Dec 28 in Opinion tagged by adminAll marketers and advertisers are in the business of behavior change. There is not a marketer in the world paid to keep things as they are. As long as business growth in a given then every brief will end in someones behaviour needing to change. As a result of nearly all marketing activity people are [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
