ALL POSTS TAGGED Adnews

Bored with Brands Saving the World

Posted Aug 05 in Opinion tagged , , , , by

Okay, I know I shouldn’t say this, but I’m going to. I’m a little bored with every brand I know trying to save the world. I have just returned from a week in Cannes where it seemed the only prerequisite for winning an award was you did something good beyond selling the brand or product [...]

Read more...

Experiential Advertising is Dead, Try Existential Advertising

Posted Apr 18 in Opinion tagged , , by

This Article First Appeared in Adnews  Anyone read Existential Psychotherapy by Irvin Yalom? Okay, anyone watched Groundhog Day with Bill Murray? Same thing, and both will help you with brand management. Let me explain.  If you read Existential Psychotherapy please be careful. I read this book in 1996 and was so moved by it I went to the Office of Births, [...]

Read more...

It’s Like The Beams Crossing in Ghostbusters

Posted Nov 05 in Opinion tagged , , , , , , , by

I was in the airport lounge yesterday when I heard over the pager ‘Could Professor Noam Chomsky please come to the reception area’. What?!?  I then realised Noam was in town to pick up his Sydney Peace Prize, so thought, unless it was a coincidence of linguistic proportions that it must indeed be the Noam [...]

Read more...

A Feeble Minded Hipster, Focus Group Junkie and Murderer Walk Into A Bar…

Posted Feb 27 in Opinion tagged , , , by

Why did you watch that ad, buy that silly fixie or commit that murder? Understanding your own motivations for your behaviour can be…difficult. I’ve never murdered a person, but I would imagine it would be quite a ‘high involvement’ task. Even the most brazen and seemingly spontaneous murder would require a degree of thought and [...]

Read more...