ALL POSTS TAGGED art series hotel
The Overstay Checkout For Art Series Hotels
Posted Mar 01 in Work tagged art series hotel, Game Changer, Hotel advertising, Naked Communications, Overstay Checkout by Fritz BachenDare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels. Great results. Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.
Read more...5 Projects by Naked Communications in 2012
Posted Dec 24 in Work tagged art series hotel, Naked Communiations, Renault, Southern Comfort, TAC, Who Gives a Crap, WorkSafe by Fritz Bachen1. Art Series Hotels, The ‘Overstay Checkout’ This campaign is more of a business idea we have developed with Art Series Hotels. The Overstay Checkout is part gamification of the hotel experience, and in-part behavioural economics. In essence you don’t have to check out of your room until the next person checks in. Ring every [...]
Read more...Which Warhol: The Follow up to ‘Steal Banksy’
Posted May 27 in Work tagged Andy Warhol, art series hotel, The Olsen, Which Warhol by Fritz BachenWe’ve recently embarked on the follow up to ‘Steal Banksy’. It’s a promotion involving the self-proclaimed ‘worlds greatest living art forger’ Tony Tetro. Briefly we’ve had Tony create 9 Andy Warhol replicas, each of which has been stamped 3 times on the back fake, fake, fake. The 9 are hung with one original Warhol. Guess [...]
Read more...Steal Banksy: Stealbanksy, Stay the night, Steal the art
Posted Dec 07 in Work tagged action, art series hotel, Steal banksy by Fritz BachenHere’s a campaign we’ve created for the Art Series Hotels that allows people to really express their dark side, and commit the perfect crime – all going to plan. The below is taken largely from teh press release. It’s fun, it gets people involved, and it’s highly talkable. it had a good first day today. [...]
Read more...
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
