ALL POSTS TAGGED behavioural economics
Why Advertising is The Consumer Face of Democracy
Posted Aug 03 in Press tagged Advertising, behavioural economics, democracy, MADE, Museum of Australian Democracy Eureka by Fritz BachenThis is a talk I gave at the opening of the amazing Museum of Australian Democracy Eureka (M.A.D.E.) earlier this year. My son Asterix makes a great cameo.
Read more...Pre-testing Advertising: Is it a Little Silly?
Posted Jul 17 in Opinion, Uncategorized tagged behavioural economics, James Hurman, Link Testing, Millward Brown, Pre testing by Fritz BachenThis is a article I wrote recently for B&T magazine – kind of antagonistic by proxy. I was recently asked by ABC radio to name the four big unanswered questions in our field. One of the questions I posed was that we don’t know if a campaign or idea is going to work. I [...]
Read more...Behavioural Economics in Action: A Case Study
Posted Mar 16 in Work tagged behavioural economics, Who Gives a Crap by Fritz BachenOur agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically. I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]
Read more...An Interview with FXGuide
Posted Sep 23 in Press tagged Action Advertising, Behaviour change, behavioural economics, emotional advertising, Rational advertising by Fritz BachenHere’s an interview with FXGuide on how we change behaviour at Naked Communications. Its a video about 24 minutes long.
Read more...Review of Daniel Kahneman’s: Thinking Fast and Slow
Posted May 29 in Press tagged behavioural economics, book review, daniel Kahneman, fast and Slow, Thinking by Fritz BachenThis is a review I have completed in the International Journal of Advertising for Daniel Kahneman’s interesting book ‘Thinking, Fast and Slow’. If you are into Behavioural Economics you may want to read it. Unfortunately, I only have these photos – but if you click on them they should come up full size.
Read more...Psycho-marketing Experiment: Stop Talking, Get People to Act
Posted Jun 17 in Work tagged Action Advertising, behavioural economics, consumer psychology by Fritz BachenBelow is the write up of the psycho-marketing experiment we conducted at Mumbrella360, as it appeared on Mumbrella. There is also a link to it in The Australian, and on The Punch with some interesting comments. For those of you who missed it, we teamed up with Save the Children and Deakin University to run [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
