ALL POSTS TAGGED benefits of advertising
The Big Five Benefits of Advertising
Posted May 05 in Opinion tagged Advertising, Banksy, benefits of advertising, perceived value, Rory Sutherland by Fritz BachenSo advertising gets a bad wrap. So you may not like your favourite TV show being interrupted by Rhonda’s holiday in Bali. Or that ‘Longer lasting sex’ billboard plastered up near the local primary school really annoys you. However, before you hate on all of us Please consider this big five benefits of advertising. i. [...]
Read more...
Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
