ALL POSTS TAGGED Benjamin Franklin
An Interview with Bob Garfield
Posted Jul 15 in Press, Uncategorized tagged active advertising, Benjamin Franklin, Benjamin Franklin Effect, interactive advertising by Fritz BachenSo if you don’t know who Bob is you can check him out here. He was the moderator at our recent presentation in Cannes. This is what he has to say about Naked Communications philosophy of communications (copied word for word from his website). Benjamin Franklin Wants You To Read This by Bob Garfield, [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
