ALL POSTS TAGGED Brilliant marketing campaign?
Marketing, Advertising, Play
Posted Apr 02 in Press tagged Brilliant marketing campaign?, play advertising by Fritz BachenThere has been a lot said recently about the powers of play, and how marketers can harness this philosophy. As we see it marketing is the art of getting people to do what you want them to do. Play is about people doing what they enjoy doing. The more marketing can be delivered through play [...]
Read more...Sexual Fantasies: Rape and Other Unmentionable Things
Posted Feb 15 in Opinion tagged Action Advertising, Brilliant marketing campaign?, rape fantasies, sex in advertising by Fritz BachenAbove is a pretty gross ad, below is a rational as to why it may work!In a very mainstream psychology magazine Psychology Today, I cam across an interesting article, Why Do Women Have Erotic Rape Fantasies? It represents the findings of a meta-study on female sexual fantasies and concludes that loads of them are about [...]
Read more...The Brilliance of the Bored
Posted Aug 25 in Uncategorized tagged Brilliant marketing campaign? by Fritz BachenThe Brett Rolfe took this photo this morning in Glebe, Sydney. It’s very clever. I sickly hope it’s part of a marketing campaign – but fear it’s to clever for that.
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
