ALL POSTS TAGGED Channel 9
Why Western Australia is The Healthiest State in The World: Good TV Advertising in the 1970′s
Posted Jan 15 in Opinion tagged Channel 9, Community service announcements, health advertising, WA, Western Australia by Fritz BachenI was talking to my wife Anna this morning and started singing the benefits about vitamin E. She asked me why I was singing, and how I knew this?? I recounted to her where I learned about the various benefits of vitamins – TV ads. In particular this iconic piece of communications from my childhood [...]
Read more...Why Clare Werbeloff Did It, And Why Channel 9′s The Real Bogan
Posted May 24 in Uncategorized tagged Channel 9, Clare Werbeloff, Fourth Estate by Fritz BachenIn a few hours time we are going to hear from ‘Clare the Bogan’ in her own words why she did what she did. For what it’s worth I thought it would be interesting to hypothesise why. Here’s what did not happen:a) It wasn’t a stunt for a beer brand. The marketing department at Lion [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
