ALL POSTS TAGGED cigarettes
Cigarettes Will Kill You. Plain Packaging will Kill Cigarettes.
Posted Aug 25 in Opinion tagged cigarettes, marketing of cigarettes, plain packaging by Fritz BachenHere’s a link to an article I wrote for The Drum on the impact of plain packaging of cigarettes. It’s had over 300 comments – most from people with views very different to my own. I find the topic endlessly fascinating, and have written about it previously for The Punch, here.
Read more...Cigarettes, Coffins, Branding, and Death
Posted May 02 in Opinion tagged cigarettes, marketing, Marlboro, packaging, Serge Bachen by Fritz BachenThis is a photo of my brothers and I carrying my dad’s coffin. You may have noticed the coffin is painted (by my talented sister Tania Bachen) as a carton of cigarettes, Marlboro Reds to be exact, it was his brand. Before dad died he also asked me to give his eulogy and remind everyone [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
