ALL POSTS TAGGED commercialisation of friendship
Why We Judge The Friends in Our Life More Harshly Than We Judge Brands
Posted Aug 11 in Opinion tagged Brands, commercialisation of friendship, Facebook, friendship by Fritz BachenI’ve heard many metaphor of how we (as brand experts) should study friendships between people, and then apply those principles to the brands we work on. If only we could get people to value our brands in the same way they value their friendships with real world loved ones – so the theory goes. It [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
