ALL POSTS TAGGED consumer psychology
The Negativity Bias: The most interesting Cognitive Bias?
Posted Dec 01 in Opinion tagged cognitive bias, consumer psychology, negativity bias by Fritz BachenI don’t know why of all the Cognitive Biases on offer I like this one the best. The Negativity Bias Did you know we have 6 primary emotions: Fear, disgust, anger, sadness, surprise, and joy. Perhaps the most striking thing about this list of our primary emotions is that only one is a positive [...]
Read more...Behavior Change: Why Action Advertising Works Harder Than Passive Advertising
Posted Apr 22 in Work tagged Action Advertising, Behaviour change, consumer psychology, passive advertising by Fritz BachenBillions of dollars are spent each year by marketers in efforts to change consumer behavior. These are often direct and overt, such as persuading consumers to consume a product over that of a competitor. Even indirect attempts, such as campaigns aimed at creating brand image and raising awareness, ultimately have the end goal of changing [...]
Read more...Psycho-marketing Experiment: Stop Talking, Get People to Act
Posted Jun 17 in Work tagged Action Advertising, behavioural economics, consumer psychology by Fritz BachenBelow is the write up of the psycho-marketing experiment we conducted at Mumbrella360, as it appeared on Mumbrella. There is also a link to it in The Australian, and on The Punch with some interesting comments. For those of you who missed it, we teamed up with Save the Children and Deakin University to run [...]
Read more...Sunday’s With James O’Loghlin on ABC Radio
Posted Mar 28 in Press tagged ABC 702, consumer psychology, James O'Loghlin by Fritz BachenJames O’Loghlin has a show on ABC radio ‘Sundays with James’. Once a month I go onto his show and talk about consumer psychology. It’s a fun 30 minute chat. If anyone has any suggestions on things within the world of consumer psychology that could be interesting to talk about on radio I’d love to [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
