ALL POSTS TAGGED consumer sentiment
The Consumer Sentiment Index: A National Treasure?
Posted Aug 07 in Opinion tagged consumer sentiment, economics, wisdom of crowds by Fritz BachenHere is something really interesting. The latest figures for Consumer Sentiment, the Westpac and Melbourne University Consumer Sentiment Index came out last month. Any guess what the results were? Bloody terribly, in fact consumer sentiment is just about the worst its ever been in Australia. Consumer sentiment is this countries ‘official’ index for consumer confidence. [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
