ALL POSTS TAGGED consumerism
What Happens if You Make People Want What They Can’t Have
Posted Sep 03 in Opinion tagged consumerism, london riots, st kilda schoolgirl, Twitality, youth by Fritz BachenHere’s my latest Adnews piece – appeared in Adnews on August 26th. It draws a long bow – I’m not entirely sure it’s right but I like the direction it’s heading in On opposite sides of the globe two very different stories are unfolding. Both concern a sub-plot of disenfranchised youth, amongst much more complicated [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
