ALL POSTS TAGGED Effectiveness Awards
Bored with Brands Saving the World
Posted Aug 05 in Opinion tagged Adnews, Advertising, cause related marketing, Effectiveness Awards, media by Fritz BachenOkay, I know I shouldn’t say this, but I’m going to. I’m a little bored with every brand I know trying to save the world. I have just returned from a week in Cannes where it seemed the only prerequisite for winning an award was you did something good beyond selling the brand or product [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
