ALL POSTS TAGGED emotional connection
Behaviour Change and Advertising
Posted Oct 09 in Opinion tagged Action Advertising, Behaviour change, emotional connection by Fritz BachenI am speaking at a conference on Behaviour Change, and I’ve been asked to speak as a representative from the advertising industry. There is a perception out there that advertisers know how to change peoples behaviour. From what I’ve seen this assumption needs challenging. Let me explain…. There are some very clear models developed by [...]
Read more...Some News on Naked and FBI Radio
Posted Dec 05 in Work tagged ask richard, BandT, emotional connection, FBi, social media by Fritz BachenQuick note to say Naked was happy with winning B&T‘s Specialist Agency of the Year, and Media Campaign of the Year for FBi radio The campaign was called ‘Ask Richard’ had a $0.00 media budget, and was driven primarily through social media. So to all of you who promote social media campaigns like ‘Ask Richard’ [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
