ALL POSTS TAGGED existential marketing
Experiential Advertising is Dead, Try Existential Advertising
Posted Apr 18 in Opinion tagged Adnews, Existential advertising, existential marketing by Fritz BachenThis Article First Appeared in Adnews Anyone read Existential Psychotherapy by Irvin Yalom? Okay, anyone watched Groundhog Day with Bill Murray? Same thing, and both will help you with brand management. Let me explain. If you read Existential Psychotherapy please be careful. I read this book in 1996 and was so moved by it I went to the Office of Births, [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
