ALL POSTS TAGGED FBi
Some News on Naked and FBI Radio
Posted Dec 05 in Work tagged ask richard, BandT, emotional connection, FBi, social media by Fritz BachenQuick note to say Naked was happy with winning B&T‘s Specialist Agency of the Year, and Media Campaign of the Year for FBi radio The campaign was called ‘Ask Richard’ had a $0.00 media budget, and was driven primarily through social media. So to all of you who promote social media campaigns like ‘Ask Richard’ [...]
Read more...The Power of Social Media
Posted Sep 01 in Opinion tagged FBi, Kyle and Jackie O, Naked, social media by Fritz BachenOver the last three months something interesting has happened to the Sydney radio scene, largely due to the power of social media. One radio station, 94.5 FBI, has been saved. Whereas another, the high profile Kyle and Jackie O show (2Day FM) has been severely wounded. FBI asked Naked Communications to develop an idea that [...]
Read more...FBi Asked Richard at www.askrichard.com.au
Posted Jun 15 in Work tagged ask richard, FBi, FBi Radio, richard branson by Fritz BachenSeen this campaign – http://www.askrichard.com.au/? It’s a campaign developed by Naked to help save fbi, a station close to Naked’s heart. The camaign asks you to ask Sir Richard Branson for $1,000,000.00 to save FBi radio station. The ways Richard has been asked are numerous and bazaar – well worth checking out. This morning Richard [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
