ALL POSTS TAGGED Gamification
Advertising Trends for 2012
Posted Jan 08 in Opinion tagged advertising 2012, branded content, consumer completion, Gamification, geosocial, trends by Fritz BachenSoI’m a week or two late with my predictions, but these are the big advertisingtrends I see happening in 2012. I’ll bediscussing these on ABC Radio tonight with James O’Loghlin. If you disagree then please let me know here,or call in tonight. The Context Advertisersare (slowly) coming around to the idea that all advertising is [...]
Read more...Utilising Game Mechanics: Doing Verses Showing
Posted Jul 10 in Work tagged Gamification, play advertising by Fritz BachenMany people are currently talking about game mechanics, and the gamification (yuk) of culture. What is it? In a nutshell humans have a desire to play. By playing we test boundaries, we exercise cognitive flexibility, we use our imagination, and we push the limits, all in a safe environment. Therefore we are hard wired to [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
