ALL POSTS TAGGED happy
The Happily-Healthy Project
Posted Sep 24 in Work tagged Happily healthy, Happily Healthy project, happy, healthy, Naked Communications, Nestle by Fritz BachenRecently Naked Communications have been working with Nestle and a number of psychologists and nutritionists to create Australia’s most comprehensive study on happiness and health, The Happily Healthy Project. The study looks at the inter-relationship between health and happiness, and gives everyone who completes the lengthy questionnaire a HHQ (Happily Healthy Quotient). So far over [...]
Read more...Why Good Advertising Must Begin To Embrace The Dark Side
Posted Jul 18 in Uncategorized tagged emotional advertising, happy, positive psychology, Sadvertising by Fritz BachenThere has been a new study released that shows that ads depicting positive emotion are no more effective than those depicting negative emotions (I could only find the release). That is. please question why you keep showing smiley, happy, cheesy Prozac propped housewives serving up dinner (or KFC) to the family of four in your [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
