ALL POSTS TAGGED international journal of advertising
Books on Behaviour Change and other Psychological Inspiration
Posted Feb 24 in Opinion, Press tagged Behaviour change, behaviour change books, international journal of advertising, psychology books by Fritz BachenI often get asked which psychology books are the best to read. I was also asked last year by the International Journal of Advertising to participate in their ex libris, and comment on the books that have had an influence on me. I’ve taken the liberty of photo-copying what they printed. If you’re ever looking [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
