ALL POSTS TAGGED murder
A Feeble Minded Hipster, Focus Group Junkie and Murderer Walk Into A Bar…
Posted Feb 27 in Opinion tagged Adnews, Focus group, Hipster, murder by Fritz BachenWhy did you watch that ad, buy that silly fixie or commit that murder? Understanding your own motivations for your behaviour can be…difficult. I’ve never murdered a person, but I would imagine it would be quite a ‘high involvement’ task. Even the most brazen and seemingly spontaneous murder would require a degree of thought and [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
