ALL POSTS TAGGED negativity bias
The Negativity Bias: The most interesting Cognitive Bias?
Posted Dec 01 in Opinion tagged cognitive bias, consumer psychology, negativity bias by Fritz BachenI don’t know why of all the Cognitive Biases on offer I like this one the best. The Negativity Bias Did you know we have 6 primary emotions: Fear, disgust, anger, sadness, surprise, and joy. Perhaps the most striking thing about this list of our primary emotions is that only one is a positive [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
