ALL POSTS TAGGED Overstay Checkout
WARC Innovation Award for our Overstay Checkout
Posted Jun 08 in Work tagged innovation, Overstay Checkout, WARC by Fritz BachenReally pleased to announce that our latest work for the Art Series Hotel’s, the Overstay Checkout, won the global award for innovation given out by WARC each year. We get $10,000 and a trophy, but more than that (obviously) the recogntion that we have created the most innovative work in the advertising landscape for 2012 [...]
Read more...The Overstay Checkout For Art Series Hotels
Posted Mar 01 in Work tagged art series hotel, Game Changer, Hotel advertising, Naked Communications, Overstay Checkout by Fritz BachenDare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels. Great results. Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
