ALL POSTS TAGGED participation planning

Great Marketing Communications Involves Getting The Uninterested to Participate With Your Brand

Posted Feb 19 in Opinion tagged , , by

We wrote a paper recently, Behaviour Change: Why Action Advertising Works Harder Than Passive Advertising’.  It’s been presented in Las Vegas this weekend at the Society of Consumer Pschology Annual Conference. It was jointly authored by Brook Ward, Deakin University academic Josephine Palermo, and myself. It’s a discussion paper to promote the effectiveness of participatory messages in advertising. [...]

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