ALL POSTS TAGGED participation planning
Great Marketing Communications Involves Getting The Uninterested to Participate With Your Brand
Posted Feb 19 in Opinion tagged Action Advertising, Behaviour change, participation planning by Fritz BachenWe wrote a paper recently, Behaviour Change: Why Action Advertising Works Harder Than Passive Advertising’. It’s been presented in Las Vegas this weekend at the Society of Consumer Pschology Annual Conference. It was jointly authored by Brook Ward, Deakin University academic Josephine Palermo, and myself. It’s a discussion paper to promote the effectiveness of participatory messages in advertising. [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
