ALL POSTS TAGGED passive advertising
Behavior Change: Why Action Advertising Works Harder Than Passive Advertising
Posted Apr 22 in Work tagged Action Advertising, Behaviour change, consumer psychology, passive advertising by Fritz BachenBillions of dollars are spent each year by marketers in efforts to change consumer behavior. These are often direct and overt, such as persuading consumers to consume a product over that of a competitor. Even indirect attempts, such as campaigns aimed at creating brand image and raising awareness, ultimately have the end goal of changing [...]
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
