ALL POSTS TAGGED plain packaging
Cigarettes Will Kill You. Plain Packaging will Kill Cigarettes.
Posted Aug 25 in Opinion tagged cigarettes, marketing of cigarettes, plain packaging by Fritz BachenHere’s a link to an article I wrote for The Drum on the impact of plain packaging of cigarettes. It’s had over 300 comments – most from people with views very different to my own. I find the topic endlessly fascinating, and have written about it previously for The Punch, here.
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Fritz Bachen is a Consumer Psychologist and Founding Partner at Naked Communications. Fritz can be seen, read or heard at; The Gruen Transfer, ABC Radio (Sunday nights), Adnews columnist, as well as The Australian, Cleo, Mumbrella, Shop Till You Drop and so on. He speaks at numerous conferences on marketing, ideas, contemporary culture, and consumer behaviour. Fritz has degress in clinical psychology and commerce (marketing). A registered psychologist and has worked in private practice, forensic settings, advertising (Saatchi & Saatchi) and marketing consultancy (Added Value). He was also state under 12 chess champion on WA, and has a board game called The Analyst selling well in the Benelux countries.
